"If digital is the new economy, then big data is the new currency" Justice Chikomba, faculty, GIBS.
Companies often sit on large amounts of unused data without extracting any value from it. This is a missed opportunity to harness the power of analytics in generating actionable insights from massive amounts and diverse types of rapidly growing data (big data). An organisation's ability to build effective big data analytics competencies in their sales and marketing functions will increase their bottom-line, create customer value and set them apart from their competitors.
Whilst organisations acknowledge the value they can potentially derive leveraging big data analytics, a recent study by McKinsey & Co revealed that few know where to start nor do they have a defined strategy for big data initiatives. This course will tackle this and other challenges hampering progress in efforts to unlock the value of big data analytics and recommend practical ways of benefiting organisations.