Gain a clear understanding of what strategy is and how to think more strategically.
This programme is for non-strategists from all disciplines and backgrounds, who want to understand the language of strategy. It will cover the fundamental tools, techniques and metrics of strategic management. The focus is on helping non-strategists to recognise the value of strategy and to embed an ability to constructively participate in strategic processes in an insightful way. The learning approach involves testing key techniques on various live and hypothetical entities and actively critiquing the outcomes.