Services Marketing

Programme Information
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​​​​​The benefits of this one day programme will be deep and widespread, because it impinges on the work of almost every service provider concerned. You will learn how to take a more caring and supportive approach to meeting customers’ needs, which leads to satisfaction and the probability of increased sales and profit.

Place yourself a decade ahead of the pack and discover the latest thinking behind services marketing.  
About 70% of South Africa's GDP is made up of service businesses. However, even if you are a product marketer, knowing how to differentiate your company through services marketing, can easily be your competitive advantage. 

Have any questions? Please get in touch with the programme advisor on 011 771 4159 or email ​

Please click here to download our EXECUTIVE EDUCATION Calendar

Who should attend?

  • This course is suitable for anyone in a marketing role within service businesses, including:

    • Marketing Managers
    • Sales Managers
    • Brand Managers
    • Chief Customer Officers (CCOs)​

How you will benefit

Several case studies will be used to give you insight into the following topics:

Why current methods of customer service training does not work 

The 7Ps of marketing and the 8th P - Partnerships

The neuroscience of Customer Experience Management- how the mind works

What makes a great service marketing organisation?

Service Leadership Management - rate yourself as a leader​

Additional information

Cancellation Policy: Delegates who cancel their registration less than 14 days prior to programme commencement, will be liable for 50% of the programme fee, those that cancel their registration 7 days prior to programme commencement will be liable for 75% of the programme fee. Those who do not arrive for the programme will be liable for the full fee. Notification of cancellation must be sent in writing to the Programme Manager. All who cancel or do not attend must return the programme material intact to GIBS.​

Please engage with us on Twitter: @GIBS_SA | #gibsforum, #gibsconference, #gibsevent, #gibsmba
More information
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Ian Rheeder is a Chartered Marketer (CM), the highest professional marketing qualification recognised both in South Africa and Europe. Ian is also a registered training Assessor with Services SETA South Africa, who is registered to facilitate almost all their Marketing & Sales programmes. His second love is leadership training. He holds an MSc in Technology and Innovation (cum laude) from the Da Vinci Institute.

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