Regardless of how effective a product or service is at
meeting a customer's need, if the surrounding value chain, customer
touch-points, and levels of service negatively impact their experience, this
will result in an erosion of the value that is ultimately delivered to the
This programme will give you insights on how to effectively
differentiate your company by marketing your value-adding services that give
your organisation a competitive edge. The principles taught on this programme
affect the work of all marketers, and participants will learn how to take a
more supportive approach to meeting customers’ needs.
Attending benefits of attending this one-day masterclass will be deep and widespread, because it impinges on the work of almost every service provider concerned. You will learn how to take a more caring and supportive approach to meeting customers’ needs, which leads to satisfaction and the probability of increased sales and profit.
Place yourself a decade ahead of the pack and discover the latest thinking behind services marketing.
Please click here to download our EXECUTIVE EDUCATION Calendar