Discover the secrets behind marketing the intangible.
Approximately 70% of South Africa’s GDP is made up of service businesses. However, even if you are a product marketer, knowing how to position and differentiate your company through services marketing, can give you a competitive edge.
If the surrounding value chain, touch-points, and service levels negatively impact the customer's experience, an erosion of the value that is ultimately delivered will occur, limiting an organisation's ability to position itself as a service leader.
The principles taught on this programme affect the work of all marketers, and participants will learn how to take a more supportive approach to meeting customers’ needs.
The benefits of attending this one-day masterclass will be deep and widespread, because it impinges on the work of almost every service provider concerned. You will learn how to take a more caring and supportive approach to meeting customers’ needs, which leads to satisfaction and the probability of increased sales and profit.
Place yourself a decade ahead of the pack and discover the latest thinking behind services marketing.