Learn a life-long skill of persuasion and use it to positively impact your ability to lead.
An avalanche of brain-science has made the topic of persuasion easier to understand and implement. Discover breakthrough findings from neuroscience and their relevance to negotiations, leadership and influencing others.
Over the past decade brain-research has helped construct elegant systems to lead, sell and negotiate. So why not put yourself a decade ahead of the pack by practicing the crucial elements of persuasion.
New research has actually made persuasion simpler and thus more powerful. By focusing on a few big discoveries, neuroscience has allowed us to focus on the basics, and produce a persuasion system that is intuitive and powerful. Thanks to neuroscience, new persuasion models have transformed the way leadership and other forms of persuasion should be viewed – a high-trust processes that is enjoyable for all parties (i.e. leader-follower or negotiator-contender).
We now know that people have an unconscious repulsion to being persuaded. Overuse of “clever” tactics disables a follower’s rational “human” brain (neocortex), shutting down cognitive and creative reasoning of the prefrontal cortex. At the crux of persuasion is adapting our style to these primal human characteristics. Fortunately, neuroscience has also exposed that people are strongly motivated by the emotional engagement of trustworthy relationships. So how do we persuade, and get cooperation, without forcing someone to comply?
Leadership, sales, and negotiating skills – persuasion science – are so closely intertwined that they should be taught together. In fact, we need to first know the basics of selling before every negotiation and/or leadership interaction. This “systems-approach” is what makes this 2-day programme unique. As you will discover, it is this fusion of psychology with neuroscience that makes this refreshingly new and appropriate approach impossible to ignore.