Designing your Key Account Management Plan

Programme Information
Loading Information
Key account management (KAM) is a hugely important development in business-to-business selling and relationship management. However, it does involve re-thinking our approach to sales.

80% of most organisation's revenues come from just 20% of their customers. Every important client deserves an individual, tailored approach that creates a long term, mutually beneficial business relationship. This two-day programme examines global best practice on how to successfully and profitably penetrate, co-create and extend your business with key customers to maintain profitable growth. This programme demonstrates how the practice of sales is changing in business-to-business markets. In this new world, salespeople have to become more strategic in their approach, more focused on helping customers improve their own performance, and better at building and sustaining strong, trust-based relationships with buying companies. 


Please click here to download our EXECUTIVE EDUCATION Calendar

Who should attend?

If you fulfil any of the following three roles, this program is relevant to you:

  • You are actively employed as an Account Manager in B2B or B2C.

  • You would like to grow towards the role of Key Account Manager

  • You are a Sales Manager who has to manage key accounts and / or other key account managers​


How you will benefit

At the end of the programme, you will be able to:

  • Understand the current trends in procurement and sales.

  • Develop winning, customer centric value propositions.

  • Have a clear view on your customer portfolio and business.

  • Identify criteria to select key accounts.

  • Implement co-creation initiatives with your key accounts.

  • Learn how to influence your internal stakeholders to assist your key accounts

​

Additional information​

  • A mixture of case studies, role plays and practical exercises will be used to ensure that you are able to fully understand the content, and apply your learnings back in the workplace. 

  • Key Focus Areas:

         Day 1:

    ·       Sales Management Framework

    ·       Key Account Portfolio Analysis

    ·       Understanding Customer Journeys

    ·       Building winning value propositions

         Day 2:

    ·       Customer Co-Creation of Value

    ·       Building a Key Account Plan​

Please engage with us on Twitter: @GIBS_SA | #gibsforum, #gibsconference, #gibsevent, #gibsmba
More information
Designing your Key Account Management Plan Brochure
0.27 MB
Download Document
Faculty

Professor Deva Rangarajan is a partner and an associate professor of marketing at the Vlerick Business School in Belgium. Furthermore, he is the director of the Vlerick Sales Centre where he works with students and business executives to help professionalise the sales industry. He runs the sales management and key account management programmes at Vlerick and has taught on more than 20 customised programmes for companies including Atlas Copco, ArcelorMittal, Philips, Siemens, Daikin, Schneider Electric, IVECO, Johnson and Johnson, BNP Paribas, Vesuvius, 3M etc.

    Loading Information
< >
You may also be interested in:
Programmes
Events
Forums
Fate of the Nation
What does the future hold for our country,
17 August 2017
Read more
Conferences
Women in Business 2017
As South Africa celebrates Women’s Month in August, GIBS is once again proud to bring together leading businesswomen across sectors in an open and supportive environment for sharing, learning and networking.
02 August 2017
Read more
Forums
Artificial Intelligence and its impact on economic growth
artificial intelligence—is on the horizon, and it promises to transform the basis of growth.
27 July 2017
Read more
Forums
Jonathan Jansen: As by the Fire
What are the real roots of the student protests of 2015 and 2016? Is it actually about fees? Why did so many protests turn violent? Where is the government while the buildings burn, and do the students know how to end the protests?
24 July 2017
Read more
Sign In

We are processing your request, please be patient.