The exponential rise in data volumes is often an untapped opportunity for organisation’s wishing to increase sales and marketing effectiveness.
Harnessing the power of analytics to generate actionable insights from massive amounts and diverse types of rapidly growing data (big data) will set successful organisations apart.
Various case studies will be discussed in this programme that explore the implementation of big data analytics and the opportunity this provides for sales and marketing competitiveness. In addition, guest speakers will share insights from practical implementations in their own organisations.
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