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Professional Business Coaching Programme

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This programme will enable you to build knowledge and skills in professional coaching to support  your organisation in creating sustainable performance at individual and company levels. The programme (formerly known as the CoachTrax coaching programme) is approved by the internationally recognised International Coach Federation (ICF), as an Approved Coach-Specific Training Hours (ACSTH) Programme.

Coaching is a powerful intervention to enhance performance, embed sustainable change and develop strong and resilient leadership in organisations. Corporate institutions are the largest and most dominant buyers of coaching as a service as it has a direct benefit for creating sustainable growth through strong leadership and a pool of talented people.

The GIBS Coaching Programme is part of the GIBS Personal and Applied Learning (PAL) portfolio – an initiative that generates world-class theory and practice for optimal individual effectiveness, learning and development.

GIBS 'Personal and Applied Learning' (PAL) unit focuses on developing design approaches as well as using faculty expertise to deliver integrated and personalised learning processes.

In this way, every individual who attends a GIBS programme can optimise their learning experience, maximise their return on effort and feel equipped to customise their application in their unique workplace roles. In complex and competitive business environments and dynamic markets, engaging an individual's optimal learning process is increasingly important for continuous and agile development and for sustainable and scalable impact in their organisations.  

At the end of the programme, delegates will be issued with a GIBS Professional Business Coaching Programme Certificate. This means that delegates would have accumulated all the necessary training hours towards an ICF credential, should they wish to pursue the application (along with an independent application and additional practical requirements). Please note that in order to qualify for this Certificate, full classroom attendance is required, as stipulated by the ICF.

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Programme Methodology

Assessment / Evaluation

  • This consists of observed coaching sessions, feedback and independent study confirmation.

  • The programme is experiential in nature and blends theory with practice in a way that can be integrated and applied back at work. One of the ICF requirements is that a certain number of coaching sessions are observed by ICF credentialed coaches. This happens during the programme and in the individual mentor-coach session. By the end of the programme, participants will have observed coaching practice, gained feedback from ICF coaches, and received assessment results to ensure they leave feeling confident in their coaching skills.  In addition, the ICF requires that GIBS validates that participants have completed the independent study attached to the programme  in accordance with ICF requirements.

International Coach Federation (ICF)

  • The ICF is a global organisation that exists to build, support and preserve the integrity of the coaching profession. It is dedicated to advancing the art, science and practice of professional coaching. Global membership now exceeds 20,000 and many members go on to obtain an ICF credential. There are now more than 10,000 credentialed coaches worldwide. There are three levels of credentialing: ACC (Associate Certified Coach), PCC (Professional Certified Coach and MCC (Master Certified Coach). 


  • The programme is comprised of two modules consisting of three days each (total of six contact days) and a 90 minute individual mentor-coach session with an ICF credentialed coach in between blocks. Participants need to bring one voice recording of a real coaching session to the mentor-coach session. The programme also includes five fully-observed coaching triad sessions by an ICF-credentialed observer which includes three written feedback reports. At the end of the programme delegates will be issued with a GIBS BCC certificate of completion. They will also have accumulated all the necessary training hours towards an ICF credential should they choose to (along with an independent application and additional practical requirements) apply for ICF accreditation. 

Lead Faculty:

Eileen Thayser is the lead faculty on the programme. She is a coaching pyschologist with many years of experience as both a coach and a therapist. To compliment her coaching career, Eileen also has a business background as Finance Director of M&R Plastics and Fedstone. Eileen is one of South Africa's few credentialed coaches at the Master Certified Coach (MCC) level with the International Coaching Federation (ICF).

 Supporting Lecturers:


Alison Reid
Alison Reid is the programme director and the associate director of Personal and Applied Learning at GIBS. She is a professional business coach and holds a Masters in Management (Business Executive Coaching), a Psychology Honours in Counselling and Sports Psychology, a Professional Coaching Diploma from the CCICA (ICF accredited) and is a member of the ICF, COMENSA and GSAEC coaching professional institutions. 

Dave Thayser
Chartered Accountant, MBA

Dave is a qualified Chartered Accountant, and has a Chartered Management Accountant. In addition, he has a specialist financial MBA from Manchester University.

Stephanie Martinis
Neuroscience based coaching

Stephanie is a Professional Certified Coach (PCC) through the ICF, a qualified coach trainer, assessor and supervisor and is passionate about enhancing the credibility of the Coaching Profession in South Africa.

Tanya Stevens
Integral Coaching & Gestalt

Tanya is credentialed as a qualified Adfen e-scale (Enneagram), Thomas International (PPA) and Leadership Embodiment practitioner. Tanya is also an ICF-accredited coach.

.Marc Kahn                         Coaching on the Axis

Marc is a clinical psychologist and global head of HR and organisational development at Investec. He talks to his book, Coaching on the Axis, in this programme.

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More Information

Who should attend?
  • Coaches who would like to become professionally qualified, gain more ICF-approved training and enhance their coaching skills.
  • Managers and leaders in business who would like to add coaching as a skill to their repertoire or enhance their skills through a rigorous training programme. 
  • Learning and development and HR professionals who are interested in understanding the different theoretical underpinnings and core foundational skills of coaching.
  • Participants may be internal coaches, or those who coach informally in their organisations​.
How you will benefit

This programme will offer you the opportunity to gain an understanding of and build skills in:

  • Core ICF coaching competencies;
  • Coaching competencies within an organisational context;
  • Aligning organisational cultures and leadership frameworks within coaching;
  • Ethics of coaching within an organisational context;
  • The distinction between coaching, consulting, therapy, counselling and mentoring;
  • Coaching approaches used in the South African business context (including Narrative, Integral, Neuroleadership, Emotional and Social Intelligence, and Gestalt) which will you to distinguish between different coaching approaches and enable your choice of continued training in alignment with personal orientation; and
  • Self-awareness of personal views and orientation toward different coaching approaches (use of self in coaching).​
Additional information

Cancellation Policy: Delegates who cancel after the closing date for registrations or, where there is no closing date, less than 14 days prior to programme commencement, will be liable for 50% of the programme fee. Those who do not arrive for the programme will be liable for the full fee. Notification of cancellation must be sent in writing. All who cancel or do not attend must return the programme material intact​

Please Note: Full classroom attendance is required in order to receive the GIBS Professional Business Coaching Programme Certificate.

This programme is also available as an in-house programme for companies that want to build coaching capability or develop an internal coaching culture.

Cancellation Policy:


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