Learn how to design and implement a successful marketing plan.
In a tough economic climate, organisations that survive and prosper have a clear understanding of how best to acquire, retain and grow their customer base in ways that are aligned with the organisation's strategic objectives.
This programme will see delegates assessing, strengthening, and extending one of their own marketing plans in order to apply the lessons immediately to current business priorities. Delegates will learn how to design and implement a successful marketing plan, while expanding their network of like-minded marketing professionals.
If you are involved in developing and implementing marketing, product and brand plans for your organisation, you are the right candidate for this programme .