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Strategy: The truth about breakthrough strategies

Ford, Apple, Netflix, Starbucks, and Google struck gold with these breakthrough strategies, and changed the game in their respective industries:

  • Offer a standard, mass-produced automobile
  • Turn a personal computer into a “digital hub” for consumers
  • Rent movies through a monthly, direct mail subscription service
  • Create a “third place” between office and home to enjoy high-quality coffee drinks
  • Organize the world’s information and make it universally accessible and useful
Although each strategy is distinctive, they share a few common characteristics that tell us how breakthrough strategies really come to be.

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