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Strategy: Five traits of the strategic CFO

If you are a chief financial officer, you are probably already aware that your role is undergoing a historic transformation. You are no longer seen primarily as a wielder of the sharp pencil. Instead, you are the mouthpiece of focused investment, asking the right questions and providing the right insights so that everyone understands when to say no and how to say yes. You help the company turn down many activities so that the few most important can thrive. The deciding factor is strategic value. The allocation of resources must now favor a company’s most distinctive capabilities—those differentiating things it does particularly well that enable it to outperform competitors over time.

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