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Marketing: Why brands need to practice ‘nimbleocity’

Strange and dangerous things happen every day, some representing bold and risky breakthroughs. On October 24, 2014, Alan Eustace, senior vice president of knowledge at Google, a respected engineer and leader, made waves by jumping from the stratosphere, breaking the world record previously set by Felix Baumgartner in 2012. Wearing a specially designed spacesuit, Alan ascended in a balloon to a height of more than 25 miles and then jumped into space, reaching a peak speed of 833 mph (greater than the speed of sound) as he plummeted toward Earth. Even more interesting, Eustace planned the jump in total secrecy — a private initiative with a small, dedicated team of experts, without the support of one single dollar in sponsorship money.

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