Close

About us

Online

Academic Programmes

Overview

Courses

Conferences & Events

Overview
Overview
Overview

Alumni

Content Hub

Contact Us

Marketing: Marketing the Mercedes way

Ola Källenius is a self-confessed “car guy” who still harkens back to being “that kid with the dream of driving that Mercedes star.” The Swedish-born Källenius joined the then Daimler-Benz AG in a management associate program in 1993, was named executive director of McLaren Automotive in 2003, and became a member of the Divisional Board of Mercedes-Benz Cars, responsible for Marketing & Sales, in 2013. In January 2015, Källenius was appointed to the Board of Management of Daimler AG. At age 45, he is the youngest member on that governing body. In a recent conversation with McKinsey’s Jesko Perrey, Källenius shared his views on what’s driving the future of marketing, particularly at the luxury end.

Click here to continue reading the article

Share this article:


Close

We are processing your request, please be patient.