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Finance: The redefined no of the CFO

If you are a chief financial officer, you are probably already aware that your role is undergoing a historic transformation. You and your predecessors have always been guardians of shareholder value and financial integrity. You have also been the source of financial acumen, allocating resources for growth, choosing the metrics that define how the company measures success, and protecting the enterprise against value destruction. But now, the CFO role is expanding to include being the company’s premier champion of strategic discipline as well. You are charged with ensuring value creation, and your main tool for doing so is a simple one that has long been at your disposal, but never used this way before: the word no.

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