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Adapting retail in a Covid world

Covid-19 has had a huge impact on how retailers operate, and although the pandemic may not have been responsible for developing trends, it certainly has accelerated their uptake. Here are 10 trends retailers need to take note of in 2021:  

  1. Health and safety must be prioritised. From hygiene to food packaging, customers need to feel that their well-being is being put first.
  2. Convenience is now more important than ever. People want to be able to shop easily without exposing themselves to Covid-19. As such, online ordering, deliveries, and click and collect, all need to become central to retailers’ business models.
  3. Omni-channel retail strategies offer customers a holistic shopping experience in this digital world.
  4. Enhanced shopping experiences are key for retailers to draw people in. Customers want to feel good about shopping, whether it is in-store or online. Functional is no longer an option.
  5. Value is now more important than ever, so retailers need to become more innovative around how they present offers and deals.
  6. Community well-being is becoming increasingly important to consumers as recessionary conditions bite, and the less fortunate are impacted.
  7. Symbiotic ecosystems give customers a greater choice as they can access national, entrepreneurial, and informal retailers.
  8. Cash is king. Retailers need to ensure they cater to consumers who want to use cash, especially around their online offerings.
  9. The informal sector is a vital retail sector, with some estimates suggesting it contributes more than 18% to South Africa’s GDP and employs 17% of its workforce.
  10. Data and information are key commodities but need to be mined from the right sources to be relevant and useful to retailers.
To read more on the ever-evolving face of retail, please click here.

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