Strategy: Stop distinguishing between execution and strategy

Author: Martin, Roger
Source: hbr.org (13 March 2015)
​Consider the recent article, “Why Strategy Execution Unravels — and What to Do About It“ by Donald Sull, Rebecca Homkes, and Charles Sull, in the March 2015 issue of HBR. Articles like this are well meaning and all set out to overcome the shortfalls of “execution.” But they all fail, including this one, and for the same reason: you can’t prescribe a fix for something that you can’t describe. And no one can describe “strategy execution” in a way that does not conflict with “strategy.”

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