Exponential growth in GIBS case study output

Author: Luleka Mtongana
Source: GIBS News
As a leading South African and African business school, University of Pretoria’s Gordon Institute of Business Science (GIBS) in its commitment to ensure that the content in its programmes is contextually relevant, is pressing forward with applicable and up to date case study publication. Over the last 16 months, the business school has increased its case output significantly with 19 cases produced during this period, a major increase compared to the previous period and many of its peers.

The case study teaching method was popularised by Harvard University and has been adopted by most accredited Master of Business Administration (MBA) programmes globally. These decision forcing cases which are centred on a thought-provoking problem or dilemma challenge students by bringing them as close as possible to business situations of the real world. Cases spark lively discussion in class and provide management lessons that students can put into practice in their professional lives. 

GIBS cases have been accepted for publication in international case study outlets which ensures that students benefit from locally developed material for a global audience of business and management students. The cases are spearheaded and authored predominantly by faculty and at times in conjunction with GIBS associates. 

Professor Danie Petzer, director of research in charge of the Case Centre at GIBS said, “We are not only increasing the number of cases that we publish every year, GIBS cases are considered highly relevant and make a significant impact.” 

An example of one of the business school’s case studies is Building the BrightRock brand through change’ authored by lecturers Michael Goldman, Mignon Reyneke and Tendai Mhizha published in Emerald’s Emerging Markets Case studies. This publication has been downloaded 812 times in past 12 months making it the 3rd most downloaded case during this time period.” He added.

Most of the school’s cases are published and distributed through Ivey Publishers and Emerging Market Case Collection, joining a select group of top business schools which also disseminate their cases through these channels. The school also produces a case booklet annually that showcases all the work done for the year. 
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