The Africa/ China Masterclass

Strategic Imperatives and Opportunities for South African and African Business

Africa, a continent of opportunity, hungry for investment. China, a keen investor but controversial.

With more than 10 000 Chinese-owned firms operating in Africa, there are mixed stories, some emphasise unfair working conditions, little knowledge transfer, and geo-political domination; while others point to globalisation, infrastructure development worth billions and greater strategic partnerships. In 2016 the investment figure for infrastructure development stood at $36 billion and this will continue to grow with ambitious projects like "New Silk Roads" and "One Belt One Road".  

The challenge, however, is to ensure that the alliance is mutually beneficial.

In this masterclass, Kobus van der Wath, director of The Beijing Axis and expert on global procurement, international sales activation and cross-border advisory engages with some of these myths and provides the imperatives for a strategic Africa-China engagement.


Overview of China-Africa Relations

  • Trade
  • Investment
  • Mapping the opportunities

Exporting to China - Opportunities for South Africa / Africa

  • China demand
  • Focus industries and products

Attracting Investment from China – Tapping the right capital

  • Industries and regions in focus
  • Who is investing?

Getting the engagement right

  • Role of culture
  • Managing supply chain risks
  • Partnering and cooperation in Africa



Kobus van der Wath is the founder and group managing director of The Beijing Axis, an international advisory and procurement firm operating in four principal areas: strategy, procurement, commodities, and capital. Clients include global multinationals with a China/Asia agenda; and Chinese/Asian multinational firms with a 'go-global agenda'. Kobus has been working in Asia for over 19 years and is based in Beijing. Before founding The Beijing Axis, he was head of investment strategy and global market research for Asia Pacific for Standard Chartered Bank Plc and, prior to that, he was a senior strategy consultant with the Boston Consulting Group (BCG) in Asia. He is a thought leader on the topic of China cross-border business.  

Additional Info:

Starts: 08:30

Ends: 16:00 

​Bookings of 5 or more receive a 20% discount.

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