Strategic corporate communications, reputation management and stakeholder engagement

Fee
R8500
Venue
Johannesburg
Contact
Belinda Boxall: +27 11 771 4318

"Your brand name is only as good as your reputation." Richard Branson

Protect your corporate reputation and brand in today’s digital and disruptive environment.

This two-day event will provide insights and perspectives from specialists and industry experts who will share best practices, case studies and practical ideas. 

Who should attend:

Practitioners and professionals from all industries (both private & public), from middle to senior levels, who are involved in:

  • Corporate communications;
  • Internal & external communications;
  • Corporate affairs/relations;
  • Crisis management;
  • Stakeholder engagement/relations;
  • Investor relations;
  • Media relations;
  • Branding;
  • Marketing;
  • CSI/CSR;
  • Public relations ; and
  • Reputation management.

Stellar speaker line-up:

  • Chris Gibbons, Journalist, Editor, Broadcaster & Trainer
  • Songezo Zibi, Head of Communications, Barclays Africa Group

  • Emma Sadleir, Social Media Law Expert

  • Kevin Welman, Director, ByDesign Communications
  • Chris Maroleng, Group Executive, Corporate Affairs, MTN Group
  • Makhosini Nkosi, Independent Strategic Communications & Crisis Management Specialist 
  • Lillian Mofokeng, Senior Manager: Marketing & Communication, Passenger Rail Agency of South Africa (PRASA)
  • Jacqui O'Sullivan, Group Executive Communication & Brand Marketing, Telkom

  • Nic Ray, Chief Marketing Officer, Brandseye 

  • Mike Stopforth, Chief Strategy Officer, Wunderman
  • Bridget von Holdt, Business Director, Burson-Marsteller
  • Thabisile Phumo, Senior Vice President: Communication, Sibanye Gold
  • Vicki St Quintin, Group Corporate Affairs and Investor Relations Manager, Adcock Ingram
  • Alan Hilburg, President & Chief Executive, HilburgMalan
  • Katy Katopodis, Group Editor-in-Chief, Eyewitness News
  • Nevashnee Naicker, Group Communications and Stakeholder Relations Manager, Tiger Brands

  • Michelle Potgieter, Director of Corporate Marketing and Communications, Samsung Electronics
  • Jordan Rittenberry, Managing Director, Edelman
  • Khululiwe Mabaso, Head Corporate Communications/Associate Director, Procter & Gamble, Sub-Saharan Africa

  • Setlogane Manchidi, Head of CSI, Investec

  • Annaleigh Vallie, Group Communications Manager, Massmart
  • Duke Malan, Managing Partner, HilburgMalan

  • Tshepo Matseba, Communication Strategist and former Divisional Director, Marketing & Communications, Liberty Corporate

  • Regine le Roux, Managing Director, Reputation Matters
  • Dr Marietjie Theron-Wepener, Senior Lecturer, University of Stellenbosch Business School
To download programme agenda, click here >>Programme for Strategic Corporate Communications.pdf

Topics of discussion  include:

  • Digital disruption, 'fake news' and 'Trump PR' - new rules for corporate communications and proactive reputation management;
  • Comprehensive communication strategies, liabilities and approach to manage social media backlash;
  • Protecting reputation amidst scandal and managing your CEO;
  • Successful crisis management, managing stakeholder relations and maintaining the corporate brand across Africa;
  • Best practice government communications - challenges, crafting strategies, managing perception and reputation with impact;
  • Monitoring your online reputation - case study on how social media accurately called Brexit and Trump;
  • Crisis communication on social media - risk, impact and opportunities for brands;
  • Art of PR: defending the indefensible;
  • Driving change through succesful stakeholder engagement and communication strategies;
  • Stakeholder engagement - key to reputational capital;
  • Employee engagement strategies during a crisis;
  • Media relations - do's and don'ts in a crisis;
  • Stakeholder communications and managing perception – challenges, learnings and new strategies;

  • Effective internal and external communications - power of brand and trust;
  • An implosion of trust and opportunities for business to lead;

  • How can sustainability enhance corporate reputation?
  • CSI as a strategic part of business, brand and reputation;
  • Corporate communications as a force for good – challenges, risks and implications; 
  • Integrated marketing communication in financial services - practical lessons from a JSE listed brand; and
  • Importance of measuring your reputation and proactively managing possible crisis scenarios


Event information:

Venue: GIBS campus, 26 Melville Road, Illovo, Sandton, Johannesburg

Dates and times: 23 - 24 May 2017 from 8.30 am to 4.00 pm

Fees:  Fee of R8500/p includes conference materials, lunch and refreshments for both days. Payment of R8500/p must be received latest 2 weeks prior to start of conference to secure seat. Please adhere to cancellation policy outlined below.

Online booking:  To book your seat, please click APPLY NOW. If you have issues booking online, please send an email to support@gibs.co.za. Once you have booked successfully, you will receive a reference number and email with invoice.

Please note: We are also hosting a masterclass on Crisis Communications and Media Training on 25 May 2017. Please click the link below for more information and to book your seat.

www.gibs.co.za/conferences


Please engage with us on Twitter: @GIBS_SA | #gibsforum, #gibsconference, #gibsevent, #gibsmba
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