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Predictive Analytics Masterclass (August 2019)

Leverage analytics for better business decision-making and impact on your bottom-line.

Predictive analytics is the use of data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data. The objective is to go beyond knowing what has happened in order to provide the best predictions of what will happen in the future. 

Whether you are in marketing, risk and compliance, customer service, operations or any other business unit, your data can show where you are and predict where you are going. The use of predictive analytics will impact how your company make strategic decisions and drive the bottom line.

Save the date for this one-day GIBS Predictive Analytics masterclass. Book early as seats are limited. 


1.   Understanding the Big Data landscape: Where are we? Why predictive analytics matter?;

2.   Distinguishing between descriptive, predictive and prescriptive analytics?;

      2a. How to move between the phases?

3.   Barriers and challenges to implementation;

4.   Tools and techniques to leverage internal data;

5.   How to lower costs and increase profits;

6.   How to build your case internally; and

7.   The case study in application.

Benefits and reasons to attend:

  • Given the rapidly changing nature of this field, understanding what value can be derived from predictive analytics is known but 'how' remains a key question. This masterclass will provide a framework for the application of appropriate tools and techniques to lower costs and increase profitability. 
  • Building a compelling case remains a challenge. Participants will be introduced to the principles of how to build a compelling case while fully understanding the commonly cited barrier.
  • Hone your understanding of the tools and techniques for data analytics.

Who should attend:

Practitioners and professionals in charge of:

  • Analytics;
  • Big data;
  • CRM and customer engagement/retention;
  • Loyalty;
  • Sales and/or Marketing;
  • Digital, Social media and Online media;
  • Internal auditing; and
  • IT, technology and systems.

Masterclass Facilitator - Manoj Chiba, GIBS Faculty

Manoj is a management professional, having over 10 years of senior management experience. He has an MSc (Wits), MBA (GIBS), and currently studying towards his DBA (GIBS). Currently, he is the principal consultant and data analyst specialist for ATBM Advisory and has consulted to over 50 companies. He is also a non-executive director on three boards of directors. He continues to advise companies EXCO's and delivers operational projects across industries. His passion is driving the triple bottom line through evidence-based research, and some of the work includes price-setting strategies, market share analysis, and strategic input. He further has a strong passion for education at the grass-roots level and assisting in solving youth unemployment in South Africa. He lectures MBA students at GIBS on Analytical Tools and Techniques and supervises MBA projects.

Fee and cancellation penalty

A fee of R4900 includes masterclass material, lunch, and refreshments for the day.

Bookings of 5 or more receive a 20% discount.

Online booking

To book your seat, please click Register Now. If you have queries on how to book your seat online, please send an email to

Once you have successfully submitted your online registration, you will receive a reference number, followed by an email with an invoice. If you do not receive any response, please follow-up with Belinda by sending an email to

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Cancellation Policy:

  • Prof Manoj Chiba is a management professional & has held senior positions in different sectors, with a deep technical expertise in data and technology, with over 14 years of experience. This experience has allowed him to draw on the relevant understanding to exploit opportunities & align strategies.  

    Prof Chiba's training, qualifications & passion for data & the intersection with technology drive his underlying philosophy for evidence-based decision-making and the impact on the future of business and society. Some of his work includes Data Science, serving as a data scientist; building data science capabilities and operationalising this capability sustainably within organisations of different sizes; strategy and structure consulting work; price-setting strategies for organisations; market share analysis; SME for legal cases and innovation consulting.  

    Prof Chiba has consulted to over 65 companies locally and globally, with hands-on experience in over 10 African countries and serves as a non-executive director for two organisations. He also has a deep passion and spends a considerable time working with youth, education, and developing the youth in South Africa.  

    At GIBS Prof Chiba is a Senior Lecturer and Faculty member, lecturing research, statistics, predictive analytics, digitisation, intersection of business, society and technology, artificial intelligence and lead faculty for innovation and design. He also supervises MBA and PhD theses in the fields of: International business strategy and structure; Data and strategy; Digital Business models; and innovation. Prof Chiba is also a reviewer for: European Business Reviewer; South African Journal of Business Management and Emerald Case Publishing. Furthermore, he is an external examiner for numerous Universities across undergraduate and post-graduate courses and theses, locally and globally.


    • PhD (GIBS) 
    • MBA (GIBS) 
    • MSc (Wits) 
    • BSc Hons (Wits) 
    • BSc (Wits)  
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