Contemporary Marketing: Using Behavioral Science, Customer Insights and the 4IR to Drive Success

Customers are changing – as a marketer, do you understand them?

Businesses are under increased pressure to get closer to customers, embrace digital technologies and reinvent themselves – all in the midst of an unpredictable business environment. With a proliferation of new tools available to them, marketers are in a unique position to help their organisations navigate this landscape, and become catalysts of business growth.

Topics:

  • The Future DNA of Digital: Driving Digital Relevance for Marketers;
  • Why Behavioral Economics is Really Marketing Science;
  • Current and Future Customer Shopping Behaviours;
  • Understanding The Trends that Shape Marketing;
  • Bridging The Gap between Strategic and Creative;
  • Understanding Cultural Nuances: What Every Marketer Should Know;
  • Influence not Influencer Marketing as the Key to Future Success; and
  • Driving Brand Purpose and Success.

Speakers confirmed to date:

Khaya Dlanga, South African author, blogger and Chief Marketing Officer, Rain

Lee Naik, CEO, TransUnion Africa, leading speaker and columnist on Digital and Data Everything

Rita Doherty, Group Strategic Director, FCB Africa, author of'The Big Easy: Scientific Marketing & The Creative Instinct', which is all about how strategy can unleash the power of creativity to build brands

Bronwyn Williams, Trend Translator:  Future Finance Specialist, Flux Trends (Bronwyn's presentation on the “The New Rules of Engagement” will help marketers understand the future trends of marketing and communications) 

Jim Faulds, Group CEO of J. Walter Thompson (JWT) South Africa, currently studying at the Berlin School of Creative Leadership

Ryan McFadyen, co-founder and Head of Strategy, HaveYouHeard, during his career in traditional marketing, with 15 years local and international experience in Marketing and Advertising, Ryan launched, managed and sold a boutique pharmaceutical company and co-founded Have You Heard which has been identified as one of the 10 most innovative companies within South Africa by Fast Company Magazine. He was also recognised as one of the 30 most creative business leaders in South Africa.

Firoze Bhorat, Chief Marketing Officer, Discovery, MBA GIBS

Ivan Moroke, CEO South Africa, Insights Division, Kantar

Lesego Moagi, dynamic brand and marketing specialist, who is currently the Marketing Executive for AutoZone South Africa. 

Tumelo Chaka , Head: Commercialization Emerging Payments at Nedbank. He has been involved in functions relating to marketing, sales, product development and customer service to positively consolidate, maintain and drive business growth and market share

Click here to view programme

Groups discounts of 20% for bookings of five or more.

Companies wishing to sponsor this conference can contact Katie on kilpatrickk@gibs.co.za.

The conference starts at 08:30 and ends at 16:00.

Registration and breakfast from 08:00-08:30.

Please engage with us on Twitter: @GIBS_SA | #gibsforum, #gibsconference, #gibsevent, #gibsmba
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