Business Writing Workshop: Newsletters for staff, clients and customers

A half-day event for those tasked with creating or editing an in-house, interest group or brand community publication.

This workshop will guide you in:

  • Making the right decisions on targeting, platform, format and more;

  • Analysing what your readers want;

  • Generating fresh, lively story ideas;

  • Creating engaging content; and

  • Managing processes and people for reader and stakeholder buy-in.

Facilitator:

GWEN ANSELL is a professional writer, editor and media trainer. As a Research Associate of GIBS, she coaches doctoral students in writing approaches for dissertations and articles. As a communications coach, she has trained journalists for all South Africa’s major media houses as well as organisational writers for banks and NGOs. She is also a business researcher who has published on South Africa's cultural ancd creative industries, the author of a university set book on journalism, and a history of South African popular music.

Additional Info:

Breakfast and Registration: 08:00-08:30

Starts: 08:30

Ends: 12:00

Please engage with us on Twitter: @GIBS_SA | #gibsforum, #gibsconference, #gibsevent, #gibsmba
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