21st Century Marketing: Creativity and Technology Converge

​If there was ever a time for marketing to step-up and take centre stage, it is now.

Businesses are being asked to get closer to customers, embrace digital technologies and reinvent themselves – all in the midst of an unpredictable business environment. With a proliferation of new tools available to them, marketers are in a unique position to navigate this landscape, and become a catalyst of business growth.

This conference will explore how 21st century marketing is evolving and how South African marketers can practically use these insights in our challenging business context.

Topics:

  • Is the Marketing Industry Future Fit: Building Brands and Marketers in the 21st Century; 
  • Disruptive Markets: Turning Big Ideas into Reality;
  • Tech Trends: Taking Advantage of Today's Digital Landscape;

           - Creating new revenue streams

           - Predicting future behaviours

           - Mitigating against risk

           - Use of analytics - tracking

           - AI, big data, analytics transforming marketing communication

           - Spotting trends like personalisation, augmented reality, machine learning

  • #noexcuses, Carling Black Label campaign, Winners of Cannes Lions Grand Prix;
  • Has our obsession with BIG DATA dulled out CUSTOMER INSIGHTS?;
  • Brand Reputation: Risk vs Reward;
  • Welcome to the Hyper-Relevance Era, a Era of Digitally Based Competition and Customer Control
  • How Management Consultancies Disrupted Agencies;
  • Building Brands for Purpose; and
  • ABSA Africanacity, Building an African Brand for Purpose.

Speakers confirmed to date:

Lynn Joffe, CEO and creative director, Creatrix

Benjamin Schoderer: digital manager, KFC Africa;

Luke Mckend, MD, country director, Google;

Moliehi Molekoa, managing director, Magna Carta;

Grant Pereira, brand director, Carling Black Label;

Ivan Moroke: CEO,  Kantar TNS South Africa;

Refilwe Maluleke: MD Yellowwood;

Warren Hunt, head of studio, IBM Interactive

Lesego Kotane: MD, King James The Second;

Jason Naicker, data science leader Africa and Middle East, Nielsen;

Muzi Kuzwayo, founder, Ignitive Marketing;

Janine Hills: founder and CEO, Vuma Reputation Management;

Grace Sikapokoo, chief customer officer, AIG;

Jenny Moore, head of special projects, MCR at ABSA;

Songezo Zibi, head of communications, ABSA;

Wayne Hull, managing director, Acceture Digital Africa;

Jonathan Houston, general manager, HKLM;

Yastish Narsi, head of experience design, Grid Worldwide and

Ryan Bacher, MD, Netflorist.

Click here for Programme

Discounts: Group booking discounts of 20% for 5 or more attendees.
 

Please engage with us on Twitter: @GIBS_SA | #gibsforum, #gibsconference, #gibsevent, #gibsmba
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