The Media Training and Crisis Communication Masterclass

One of South Africa's best-known business journalists and broadcasters, Chris Gibbons will guide your team through the basics of media training. He will share how to craft stories and messages. He will also present case studies about communicators who got it wrong and explain their mistakes. He will also examine companies and organisations that performed well under pressure.

The Masterclass will also focus on communicating during a crisis. You need to prepare well in advance. Spokesmen need to be appointed and trained. Stories and messages need to be crafted, checked with the relevant departments and rehearsed. Possible questions and scenarios need to be thought about well ahead of delivery. During a full-blown crisis, there is absolutely no chance of doing any kind of planning or preparation once the disaster has struck.

In this modern, social-media led world, events can overwhelm a communications team with frightening speed. How should you try to control such an event and what plans do you need to have in place? Also, what role is played by the 'sound bite' and how do you develop such things?

Delegates will get the opportunity to form communication teams, appoint and train a spokesperson for each team, and then interact as that spokesperson goes "live" in front of the camera.

This is a full-day masterclass and is a must for both communications professionals and executives who want to understand the nuts and bolts of good communication with the media. It is also vital preparation for when the crisis strikes.

We will be using interactive training techniques, with live broadcast-quality cameras and audio equipment throughout the Workshop.

Topics:

  • Why We Need Media Training;

  • Crafting Stories;

  • Crisis Management – the Basics;

  • Case Studies – What they Did Wrong, What they Did Right;

  • Interview Simulations & Crisis Management Workshop; and

  • Can you build a corporate culture that will help prevent crises from happening in the first place? Practice, practice, practice!

Facilitator:

Chris is one of South Africa's best-known journalists as well as a sought-after public speaker, conference facilitator and media trainer, as well as an experienced business strategist. 

Currently, he edits the Acumen magazine for the Gordon Institute of Business Science (GIBS), University of Pretoria, which he also conceptualised and launched in 2012.  

In addition, he presents daily business reports on Hot 91.9 FM in Johannesburg and Algoa FM in the Eastern Cape/Garden Route region.

Between 2002 and 2012, Chris anchored The Mid Day Report, a hard-hitting news, current affairs and business show, simulcast on Gauteng's Talk Radio 702 and the Western Cape's 567 Cape Talk. The show won three successive MTN Radio Awards (2010, 2011 and 2012).

He has had a distinguished career on both radio and television, anchoring Newstalk on 702 from 1987 until 1997 and News Hour on SABC 3, between 1997 and 1999.

During his career at 702, he conducted a number of historic interviews, including the first between any SA radio station and the then exiled Thabo Mbeki. He also interviewed Nelson Mandela several times, as well as Margaret Thatcher and US Vice-president, Al Gore.

Off-air, Chris was a director of Primedia Broadcasting and part of the team that listed Primedia on the JSE in 1994.

He also spent time in the publishing industry as group managing director of the New Holland Struik group of companies and was responsible for completing a turnaround at the group.

With an MA from Cambridge, Chris also holds an MBA from Henley, one of the UK's leading business schools.

Group discounts of 20% for 5 or more delegates.



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