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The Africa/ China Masterclass

Africa-China Masterclass – Strategic Imperatives and Opportunities for South African and African Businesses

Africa, a continent of opportunity, hungry for investment.

China, a keen investor but complex.

This session will look at the strategic imperatives and opportunities for South African and African business. In focus will be questions such as ‘how to succeed with exports’, ‘successful market entry’, ‘critical success factors in strategic sourcing’ or ‘how to attract Chinese capital’.

With more than 10,000 Chinese-owned firms operating in Africa there are mixed stories depending who you ask. Some emphasise unfair working conditions with little knowledge transfer and geo-political control. While others say globalisation would not have happened without China, resulting in infrastructure development worth billions and greater strategic partnerships. In 2016 the investment figure for infrastructure stood at $36 billion and this will continue to grow with the ambitious projects like “The Belt and Road Initiative”.

The challenge, however, is to ensure that the alliance is mutually beneficial.

In this masterclass, Kobus van der Wath, Founder and Group Managing Director of Axis Group International and The Beijing Axis, cuts through the complexity and will provide a strategic yet practical framework for those that are grappling with the many issues and that are looking to engage with China.


Overview of China-Africa Relations

  • History, context and geo-political landscape

  • Trade relations

  • Investment dynamics

  • Mapping the opportunities

Exporting to China - Opportunities for South Africa / Africa

  • China market, consumption and demand – trends that matter

  • Focus industries and products

  • Measuring the prize in your industry

  • Developing a route to market strategy - and implementing for success

  • Managing inbound and outbound supply chain risks

Attracting Investment from China – Tapping the right capital

  • FOCAC, BRI and key developments

  • Industries and regions in focus – China’s priorities across the continent

  • Who is investing – and who to take seriously?

  • How to position your project or funding need

Getting the engagement right

  • Tapping the right information sources and networks

  • Strategy, planning, due diligence, negotiating and risk radar

  • Partnering and cooperation in Africa

  • Role of culture and getting soft engagement right

  • Building high performance teams that can operate in China



Kobus van der Wath is the Founder and Group Managing Director of Axis Group International / The Beijing Axis. The firm is a leader in Global Procurement, International Sales Activation and Cross-Border Advisory. Originally from South Africa, Kobus has been working in Asia for 23 years and is based in Beijing.  Before founding Axis Group and The Beijing Axis, Kobus was Head of Investment Strategy and Global Market Research for Asia for Standard Chartered Bank Plc (based in Singapore/Asia) and, prior to that, he was a Senior Strategy Consultant with the Boston Consulting Group (BCG) in Asia. He is regarded as a thought-leader on the topic of China cross-border business.

Additional Info:

Starts: 08:30

Ends: 16:00 

​Bookings of 5 or more receive a 20% discount.

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