Masterclass – Strategic Imperatives and Opportunities for South African and
Africa, a continent of opportunity, hungry for investment.
China, a keen investor but complex.
This session will look at the strategic imperatives and
opportunities for South African and African business. In focus will be
questions such as ‘how to succeed with exports’, ‘successful market entry’,
‘critical success factors in strategic sourcing’ or ‘how to attract Chinese
With more than 10,000 Chinese-owned firms operating in
Africa there are mixed stories depending who you ask. Some emphasise unfair
working conditions with little knowledge transfer and geo-political control.
While others say globalisation would not have happened without China, resulting
in infrastructure development worth billions and greater strategic
partnerships. In 2016 the investment figure for infrastructure stood at $36
billion and this will continue to grow with the ambitious projects like “The
Belt and Road Initiative”.
The challenge, however, is to ensure that the alliance is
In this masterclass, Kobus van der Wath, Founder and Group
Managing Director of Axis Group International and The Beijing Axis, cuts
through the complexity and will provide a strategic yet practical framework for
those that are grappling with the many issues and that are looking to engage
Overview of China-Africa Relations
Exporting to China - Opportunities for South Africa /
China market, consumption
and demand – trends that matter
Focus industries and
Measuring the prize in your
Attracting Investment from China – Tapping the right
FOCAC, BRI and key
Industries and regions in
focus – China’s priorities across the continent
Who is investing – and who
to take seriously?
How to position your project
or funding need
Getting the engagement right
Tapping the right
information sources and networks
Strategy, planning, due
diligence, negotiating and risk radar
Partnering and cooperation
Role of culture and getting
soft engagement right
Building high performance
teams that can operate in China
Kobus van der Wath is the Founder and Group Managing Director of Axis
Group International / The Beijing Axis. The firm is a leader in Global
Procurement, International Sales Activation and Cross-Border Advisory.
Originally from South Africa, Kobus has been working in Asia for 23 years and
is based in Beijing. Before founding Axis Group and The Beijing
Axis, Kobus was Head of Investment Strategy and Global Market Research for Asia
for Standard Chartered Bank Plc (based in Singapore/Asia) and, prior to that,
he was a Senior Strategy Consultant with the Boston Consulting Group (BCG) in
Asia. He is regarded as a thought-leader on the topic of China cross-border
Bookings of 5 or more receive a 20% discount.