Strategic corporate communications, reputation management and stakeholder engagement

"Your brand name is only as good as your reputation." Richard Branson

Protect your corporate reputation and brand in today’s digital and disruptive environment.

This two-day event will provide insights and perspectives from specialists and industry experts who will share best practices, case studies and practical ideas. 

Who should attend:

Practitioners and professionals from all industries (both private & public), from middle to senior levels, who are involved in:

  • Corporate communications;
  • Internal & external communications;
  • Corporate affairs/relations;
  • Crisis management;
  • Stakeholder engagement/relations;
  • Investor relations;
  • Media relations;
  • Branding;
  • Marketing;
  • CSI/CSR;
  • Public relations ; and
  • Reputation management.

Stellar speaker line-up:

  • Chris Gibbons, Journalist, Editor, Broadcaster & Trainer
  • Songezo Zibi, Head of Communications, Barclays Africa Group

  • Emma Sadleir, Social Media Law Expert

  • Kevin Welman, Director, ByDesign Communications
  • Chris Maroleng, Group Executive, Corporate Affairs, MTN Group
  • Makhosini Nkosi, Independent Strategic Communications & Crisis Management Specialist 
  • Lillian Mofokeng, Senior Manager: Marketing & Communication, Passenger Rail Agency of South Africa (PRASA)
  • Jacqui O'Sullivan, Group Executive Communication & Brand Marketing, Telkom

  • Nic Ray, Chief Marketing Officer, Brandseye 

  • Mike Stopforth, Chief Strategy Officer, Wunderman
  • Bridget von Holdt, Business Director, Burson-Marsteller
  • Thabisile Phumo, Senior Vice President: Communication, Sibanye Gold
  • Vicki St Quintin, Group Corporate Affairs and Investor Relations Manager, Adcock Ingram
  • Alan Hilburg, President & Chief Executive, HilburgMalan
  • Katy Katopodis, Group Editor-in-Chief, Eyewitness News
  • Nevashnee Naicker, Group Communications and Stakeholder Relations Manager, Tiger Brands

  • Michelle Potgieter, Director of Corporate Marketing and Communications, Samsung Electronics
  • Jordan Rittenberry, Managing Director, Edelman
  • Khululiwe Mabaso, Head Corporate Communications/Associate Director, Procter & Gamble, Sub-Saharan Africa

  • Setlogane Manchidi, Head of CSI, Investec

  • Annaleigh Vallie, Group Communications Manager, Massmart
  • Duke Malan, Managing Partner, HilburgMalan

  • Tshepo Matseba, Communication Strategist and former Divisional Director, Marketing & Communications, Liberty Corporate

  • Regine le Roux, Managing Director, Reputation Matters
  • Dr Marietjie Theron-Wepener, Senior Lecturer, University of Stellenbosch Business School
To download programme agenda, click here >>Programme for Strategic Corporate Communications.pdf

Topics of discussion  include:

  • Digital disruption, 'fake news' and 'Trump PR' - new rules for corporate communications and proactive reputation management;
  • Comprehensive communication strategies, liabilities and approach to manage social media backlash;
  • Protecting reputation amidst scandal and managing your CEO;
  • Successful crisis management, managing stakeholder relations and maintaining the corporate brand across Africa;
  • Best practice government communications - challenges, crafting strategies, managing perception and reputation with impact;
  • Monitoring your online reputation - case study on how social media accurately called Brexit and Trump;
  • Crisis communication on social media - risk, impact and opportunities for brands;
  • Art of PR: defending the indefensible;
  • Driving change through succesful stakeholder engagement and communication strategies;
  • Stakeholder engagement - key to reputational capital;
  • Employee engagement strategies during a crisis;
  • Media relations - do's and don'ts in a crisis;
  • Stakeholder communications and managing perception – challenges, learnings and new strategies;

  • Effective internal and external communications - power of brand and trust;
  • An implosion of trust and opportunities for business to lead;

  • How can sustainability enhance corporate reputation?
  • CSI as a strategic part of business, brand and reputation;
  • Corporate communications as a force for good – challenges, risks and implications; 
  • Integrated marketing communication in financial services - practical lessons from a JSE listed brand; and
  • Importance of measuring your reputation and proactively managing possible crisis scenarios

Event information:

Venue: GIBS campus, 26 Melville Road, Illovo, Sandton, Johannesburg

Dates and times: 23 - 24 May 2017 from 8.30 am to 4.00 pm

Fees:  Fee of R8500/p includes conference materials, lunch and refreshments for both days. Payment of R8500/p must be received latest 2 weeks prior to start of conference to secure seat. Please adhere to cancellation policy outlined below.

Online booking:  To book your seat, please click APPLY NOW. If you have issues booking online, please send an email to Once you have booked successfully, you will receive a reference number and email with invoice.

Please note: We are also hosting a masterclass on Crisis Communications and Media Training on 25 May 2017. Please click the link below for more information and to book your seat.

Please engage with us on Twitter: @GIBS_SA | #gibsforum, #gibsconference, #gibsevent, #gibsmba
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