design thinking process and start applying it to your organisation.
Design is a
transformational force that shapes thinking and enables meaningful and
emotional differentiation in the eyes of consumers. Design Thinking has become
increasingly important in the business world and organisations are increasingly
trying to master the competitive advantage that Design Thinking can offer.
Design Thinking will help your organisation build innovative products, services
and experiences that connect and resonate with customers. In order to become a
driving force for innovation you need to master three creative skills:
need to look at problems and situations through a human-centred mindset
need to think differently to search for novel opportunities
need to embrace an experimental attitude
How you will benefit
a methodology to allow you to put design thinking into action
the mindset needed to develop a design-driven organisational that fosters
the skills needed to sustain creative-thinking capabilities
seeking to learn practical approaches to innovation, design thinking and
lean startup principles
who want to strengthen their ability to lead innovation
seeking to develop and integrate cutting-edge creative practices
Masterclass Facilitator - Rory Moore, GIBS Faculty
Rory the Liquid Studio Director
and Innovation Lead
for Accenture. He is an innovation pioneer who has always been
fascinated with reinvention and has extensive corporate and
entrepreneurial experience in driving the innovation agenda.
He has a patent for inventing and commercialising an
innovation platform that is unique in its ability to combine business,
technology and innovation through a collaborative and social interface and
he has successfully implemented many innovation initiatives with a
strong focus on collaboration and harnessing the power of the crowd, which is a
more appropriate approach to innovation in today's modern world. Rory seeks to
activate the untapped wealth of knowledge that resides within an organisation's
idea-sharing and problem-solving network.
Rory has a BCom from the University of KwaZulu Natal and
an MBA from the Graduate School of Business, University of Cape Town.