Innovation and design thinking masterclass 2017

Approach problems the same way designers approach design, and you could find better solutions.

This INTRODUCTORY masterclass looks at different aspects of problem solving and radical thinking and can be seen as a new approach to deal with innovation and growth. Though designing, as a craft requires years of dedicated education and talent, this masterclass does not require a prior experience in design and is open to anyone with a desire to learn new techniques of innovation.

This INTRODUCTORY masterclass will benefit entry to middle level executives and managers.

How you will benefit from attending this event:

  • Learn the fundamentals of design thinking
  • Solve complex challenges through the process of structured design thinking
  • Drive better results by combining design thinking with analytical decision making
  • Establish a framework for innovation and creativity
  • Develop new ways to collaborate 

Who should attend

This masterclass is ideal for professionals from any industry who are tasked with problem solving and are looking for new approaches to finding solutions.

Business owners, CEOs/COOs/CMOs, social enterprise leaders, founders of  startups, business strategists, marketing and brand managers, R&D heads, engineering managers, product planners,  designers and innovation consultants will benefit from attending this conference.

Topics to be discussed:

  • Overview of Design Thinking
  • Divergence and Convergence
  • Human Centered Design and User Personas
  • Empathy and Insight
  • Ideate and Prototype

Masteclass Facilitator - Rory Moore, GIBS Faculty

Rory is a director and  innovation lead for Accenture. He is an innovation pioneer who has always been fascinated with reinvention and has extensive corporate and entrepreneurial experience in driving the innovation agenda.

He has a patent for inventing and commercialising an innovation platform that is unique in its ability to combine business, technology and innovation through a collaborative and social interface and he  has successfully implemented many innovation initiatives with a strong focus on collaboration and harnessing the power of the crowd, which is a more appropriate approach to innovation in today's modern world. Rory seeks to activate the untapped wealth of knowledge that resides within an organisation's idea-sharing and problem-solving network. 

Rory has a BCom from the University of KwaZulu Natal and an MBA from the Graduate School of Business, University of Cape Town. 


GIBS campus, 26 Melville Road, Illovo, Sandton, Johannesburg

Date and times

18 July 2017 from 8.30 am to 4.00 pm

Fee and cancellation policy

R4 600 pp includes masterclass materials, lunch and refreshments.

Payment must be received two weeks prior to start of masterclass to secure seat. Please adhere to cancellation policy outlined below.

Online booking

To book your seat, please click APPLY NOW. If you have queries on how to book online, please send an email to

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