masterclass with Discovery Vitality.
Discovery Vitality is renowned for its innovative
business approach, partnerships and for turning ideas on their head.
Dr Craig Nossel, head of Vitality Wellness at Discovery
and former GIBS MBA alumnus, believes that “innovation
can be learnt”. He believes innovation
can be dissected
using a simple 5 ‘P’s’ model – “purpose, people,
product, process, and
partners”. Innovation happens when you decide exactly “what you are
solving for” he says. Discovery’s strong culture of
innovation is built, he explains, on an unwavering upfront commitment to
launching new products annually without fail, driving the business to never
rest on its laurels.
Vitality’s structure, flexibility and
innovative approach allows successful entry into new markets in spite of high
barriers to entry for traditional financial service companies. They have
leveraged the power of partnerships with established insurers in markets across
the world, successfully rolling out the Vitality model
into 19 countries. This has resulted in
significant success, but of course there have been occasional
failures as well. Craig will discuss the valuable lessons learnt from such
failures. He will also talk about the value of partnerships and the important role they play
in not only enabling, but driving innovation.
Using some of the Vitality’s case studies, this
masterclass will help you drive and/or start a culture of innovation
regardless of whether you’re are a young start-up or an established large
corporate. You will gain insight into what drives and facilitates
innovation at Discovery, as well as have an
opportunity to hear from and engage with several of their partners. This masterclass will help you unpack what it means to
have a ‘purpose’ for your organisation and the important role this, matched
with the right people, plays in inspiring a culture of innovation.
At the end of this masterclass you will:
Have a deep understanding of how to drive innovation in your
business/ organisation/ department;
Have a better understanding of some of the key challenges you
may face when driving innovation within your own organisation;
Have an in-depth understanding of the key principles
Discovery uses to drive their innovation process;
Have learnt valuable lessons from the success (and failures)
Understand the 5P innovation model and how to utilise it to get your
team working together to create innovative ideas; and
Have worked on an exercise to help you understand the
Time: 08:15- 16:00
Bookings of 5 or more receive a 20% discount.