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GIBS E-commerce Masterclass/Workshop

Learn how to successfully run an e-commerce business or division that generates profit from the most successful online retailer in South Africa.

Do you have a business that you would like to take online, or a new product idea that suits the internet? In this masterclass you will get an understanding of how the digital economy functions and develop the critical insights needed to succeed in e-commerce and digital marketing.

Topics covered:

  • Understanding the current SA e-commerce landscape;
  • The technology required to sell a product online (big or small businesses);
  • UX/UI website design thinking;
  • A/B testing: What initial experiments your company should begin with to achieve customer centricity;
  • Desktop vs mobi vs app;
  • Payment gateways and product delivery solutions; and
  • How to acquire customers online (digital marketing).

What you will learn:

You will leave this class with an understanding of all the elements involved in selling a product online in South Africa.

Who should attend:

Online entrepreneurs, managers/executives, struggling with their current ecommerce ventures.


Ryan Bacher is the co-founder and managing director of NetFlorist. His is a founder of the South African Forum for Etailers and a member of the Johannesburg Chapter of the Entrepreneurs Organisation.

Additional Info:

Breakfast and Registration: 08:00

Starts: 08:30

Ends: 16:00

Group discount of 20% for bookings of 5 and over.

Cancellation Policy:

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