What are the ways for big data to transform your CRM and business?
GIBS faculty members and corporate practitioners will share practical insights and best practices on how to leverage on big data and analytics for CRM opportunities, market share, improved customer engagement and ultimately increased profitability.
The morning of conference will be dedicated to corporate case studies. A masterclass will follow in the afternoon, after lunch.
Case studies: strategies & best practices from
- Danielle Timmins, National Head of Data Planning & Analytics, Gloo@Ogilvy
- Pieter Vorster, Chief Analytics Officer, Barclays Africa
- Charlene Van Zyl, Managing Executive: CRM, Loyalty & Customer Experience, Vodacom
- Malcolm Wilkinson, HOD: Enterprise Data Warehouse, Multichoice
Masterclass on opportunities, implementation and ROIs facilitated by
- Kerry Chipp, GIBS Faculty
- Manoj Chiba, GIBS Faculty
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