Big data & analytics for CRM

​​​​​​​​​​​What are the ways for big data to transform your CRM and​ business?​

GIBS faculty members and corporate practitioners will share practical insights and best practices on how to leverage on big data and analytics for CRM opportunities, market share, improved customer engagement and ultimately increased profitability.

The morning of conference will be dedicated to corporate case studies. A masterclass will follow in the afternoon, after lunch.

Case studies: strategies & best practices from

  • Danielle Timmins, National Head of Data Planning & Analytics, Gloo@Ogilvy
  • Pie​​ter Vorster, Chief Analytics Officer, Barclays Africa
  • Charlene Van Zyl, Managing Executive: CRM, Loyalty & Customer Experience, Vodacom
  • Malcolm Wilkinson, HOD: Enterprise Data Warehouse, Multichoice

Masterclass on opportunities, implementation and ROIs facilitated by

  • Kerry Chipp, GIBS Faculty
  • Manoj Chiba, GIBS Faculty

Scroll down to download programme agenda. ​Do not miss this excellent learning and networking opportunity. Click on 'Apply Now' to book  your seat.

If you have queries regarding applying/online registration or unsure if your online registration is successful, please send an email to

By applying/booking your seat, you are bound by the cancellation policy stated below. Kindly adhere to the terms and conditions.

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  • Kerry Chipp

    Kerry focused on research in her initial degrees, with an emphasis on Psychometrics, Statistics and Research design. Her passion for analysis was well served through the fields of Psychology and Literature. She spent a year working in Europe and another in Australia. She added experience at the University of Western Australia as a statistician and for Research International as a marketing research executive. She returned to the University of the Witwatersrand to take up a lecturing position in Marketing in the School of Economics and Business Sciences and to complete her Masters degree in marketing.

    Upon returning to academia, she kept up an active consulting practice, undertaking consultation in the marketing research field in a wide range of industries, including fast moving consumer goods companies, insurance, media, government, former parastatals and market research houses. She consults to a number of companies, including AVI, Avusa, Barnard Jacobs Mallet, BBDO, Department of Labour, Famous Brands, GeneralCologne Re, GIBS, Independent Newspapers, Makro, Nandos, the National Treasury, the Department of Trade and Industry, Plus94Harris, Rand Water, SAB, SABC, South African Advertising and Research Foundation (SAARF), Coca Cola SABCO, SASOL Oils, SASOL Solvents, TDS and Wimpy. Recently she was involved in the creation of the Wealth Measure for Avusa and the attitude segmentation for SAARF, both of which are now in the public domain.

    After lecturing at Wits University for eight years, she left to work full time at her consulting practice and also lecture the MBA research methodology course at GIBS. She has also published one book, E-commerce: A South African Perspective, journal articles in the journals Acta Commercii, Management Dynamics and the South African Journal of Business Management and has three chapters in other academic books. She has presented academic research papers at international conferences in Lisbon, London, Prague and Washington DC and at three conferences closer to home: Cape Town and Johannesburg. She has served on the reviewing boards of two South African journals and been both internal and external examiner to the Gordon Institute of Business Science (GIBS), Insurance Institute of South Africa (iisa), the Institute of Marketing Management (IMM) and the University of Johannesburg. She has facilitated corporate programmes for Henley Management College and South African companies in Kenya, Tanzania and Cambodia. She is a member of the South African Marketing Research Association (SAMRA) and the Marketing Association.

  • Manoj Chiba

    ​​​Manoj Chiba is a management professional with over 10 years of senior management experience. He is currently the principal consultant and data analyst specialist for ATBM Advisory. His passion is driving the triple bottom line through evidence-based research and some of the work includes price-setting strategies, market share analysis and strategic input. He also has a strong passion for education at the grass-roots level and assisting in solving youth unemployment in South Africa. Manoj lectures MBA students at GIBS on analytical tools and techniques and supervises MBA projects. He is currently studying towards his DBA (GIBS).

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