The future of marketing is rapidly evolving, driven by new technologies and changing consumer preferences. Creative and effective marketing trends and technologies are emerging that will shape the industry in the years to come.
One major trend is the increasing use of artificial intelligence (AI) and machine learning in marketing. These technologies enable marketers to collect and analyse large amounts of data to understand customer behaviour and preferences better.
Another trend shaping the future of marketing is the increasing importance of social media influencers. Influencer marketing is becoming a more established practice, with companies investing significant resources in identifying and working with influencers who align with their brand values and target audience. As consumers continue to seek out authentic and personalised experiences, influencer marketing is likely to remain a powerful tool for reaching and engaging with customers.
Join us for another Effie Dialogue on Creative and effective marketing trends and technologies that will shape industries with a hard-hitting panel of experts.
Moderator: Pete Case - Chief Executive Officer & Creative Chairman, Ogilvy South Africa Group.
- Xolisa Dyeshana - Chief Creative Officer - Joe Public United;
- Vaughan Croeser – Vice President Marketing - AB InBev;
- Nomsa Mazibuko – General Manager Brand and Communication - MTN; and
- Camilla Clerke - Executive Creative Director - Ogilvy.
Date: 25 May 2023
Time: 17:30 - 19:00
Venue: GIBS, 26 Melville Road, Illovo.