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To allow you greater flexibility in planning, you may now cancel, without cost, an ONLINE event or programme just 6 days prior to commencement, or 11 days prior for a CAMPUS based event or programme, should your circumstances change. Click here for our updated cancellation policy


Building a solid foundation for your start-up venture.  

A 6-week curated online course blending video and audio content with best-in-class MOOCS from around the world along with reflective and field test activities.  On completed delegated receive a certificate or attendance and a digital credential to use on your LinkedIn profile.

Entrepreneurship has become a necessary skill for all people in the workplace.  Whether you wish to start your own business or be more entrepreneurial in your job, gaining the skills, mindset and motivation of an entrepreneur will be helpful.  This curated GIBS-LinkedIn Learning course will offer you a guided step-by-step process from initial conceptualization to developing a business model and plan, and on to pitching your idea and raising capital. 

Course Guide

Dr Jonathan Marks

Dr. Jonathan Marks is Senior Lecturer at the University of Pretoria's Gordon Institute of Business Science, where he is faculty lead for the MBA entrepreneurship focus. Jonathan has an MBA from the University of Cape Town's (UCT) Graduate School of Business, as well as a PhD, focused on entrepreneurship education, from UCT's Faculty of Engineering and the Built Environment.  

He was founding director of the Raymond Ackerman Academy of Entrepreneurial Development (located at UCT) and was Academic-in-Residence at the Allan Gray Orbis Foundation, having previously held the position of Head of Impact Assurance.  Dr. Marks was National Dean of the School of Business Innovation and Technology for AFDA, South Africa's premier film and television school. He has taught and researched in the area of entrepreneurship, business planning, new venture planning, innovation, international new ventures, technology ventures, corporate innovation & entrepreneurship, and family business for over fifteen years. 

He has worked in and outside the classroom with a wide range of South African and multi-national firms including Nedbank, Anglo Gold Ashanti, Wesbank (part of the First Rand Group), RCL Foods, Sanlam and Woolworths Financial Services.  Research and consulting clients include The World Bank Institute, Free University Amsterdam, the National Planning Commission, and the Western Cape Provincial Government Dr. Marks is an experienced entrepreneur, having developed and successfully sold business ventures in the real estate and information technology sector. ​

Who should attend?

  • Aspiring entrepreneurs
  • Existing small business owners
  • Corporate entrepreneurs

How will you benefit?

After completion of this online course, you will:

  • Know the origins of good business ideas
  • Be able to generate ideas for your start-up business
  • Know how to evaluate and test your business idea
  • Have the skills to create a simple prototype for your business
  • Be able to create a scalable business model
  • Have the ability to write a simple business plan
  • Understand the process of raising capital for a startup business
  • Know the basics of bootstrapping your business
  • Be able to create simple financial models and projections for your business
  • Have the confidence to pitch your idea to investors. 

Additional Information

This course is online and self-paced.  As part of the course, you will need to register to participate in a MOOC (Massive Open Online Course) run by Coursera or EdX – these courses are free to participate but require payment of you wish to receive certification.  

Upon submission of all your Field Test Activities to GIBS you will receive certification and a digital credential for your LinkedIn profile. 
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