EFFIE South Africa is expanding the effectiveness focus in marketing led by C-Suite power couples through facilitating industry debate via an engaging platform of moderated dialogues.
The dialogues aims to share impactful insights on themes related to marketing and performance and seek to provide industry-leading and honest debate around ‘why effectiveness is important to all industry leaders.’
True marketing effectiveness necessitates cross-functional collaboration, and the dialogues leading up to the 2022 Effie Summit will be a facilitated series centered on Power Couples drawn from some of South Africa’s most influential brands. They will investigate how the boardroom collaborations of these dynamic duos can unlock incredible brand and business growth. The power couples dialogues will be a moderated Q&A style panel with a CMO/CFO and CMO/CTO pairing. Khensani Nobanda: Group Exec Marketing & Corporate Affairs, Nedbank. Michael Davis: CFO, Nedbank.
Khensani and Michael will provide insights on taking the next steps together, walking in each other’s shoes. They will provide an overview on determining what resources are truly needed for growth while focusing on gaining a deeper understanding of key aspects within each division. The couple will unpack the definition of success from their respective points of view and how to align on KPIs, and how they can refocus the broader conversation on value measurement by developing achievable, effective KPIs and CPIs to the benefit of the entire organisation.
The dialogue will explore the building of frameworks to improve, scale, and celebrate wins, tracking KPIs and budgets to jointly optimise shared goals. The session will also allow for insights into power relationships at the C-level. How is it managed, how do the individuals manage it, and how do accountability and influence play a role?
Khensani Nobanda is the Group Executive for Marketing and Corporate Affairs at Nedbank Group. As both the executive in charge of marketing, and a member of the Nedbank Group executive leadership, she ensures the cohesive and consistent alignment between marketing messaging, brand positioning, and business objectives across the group, while also providing strategic input into various Nedbank structures, committees, and partnerships.
Khensani joined Nedbank in September 2017, as Executive Head of Group Marketing, before being promoted to her current role, and the Nedbank Group Exco, in May 2018.
Her more than 20-year marketing career has afforded her invaluable experience in several leading South African and multinational organisations. After starting out as an assistant brand manager at Unilever, she rose through the ranks to eventually head up the Skin Category for Unilever in Africa, the Middle East, and Turkey. This was followed by various leadership and executive roles in Diageo, South African Breweries, and Vodacom, before joining Nedbank. She is passionate about brands and the potential they have to deliver tangible value to consumers, and more broadly to society, by being purpose-led and value driven. Khensani has a BCom from the University of the Witwatersrand, and an MBA from GIBS. She is a member of the board of Effie Awards South Africa, a regular member of the judging panel for the Loeries, the 2022 Bookmarks Awards Jury President, and is one of the 100 global CMOs on the Institute for Real Growth program. Kensi has amassed several accolades in recognition of her contribution to the industry, including top honours as winner of the Loeries 2021 “Marketing Leadership & Innovation” award and the “Marketing Industry Leader of the Year” by AdFocus.
Michael Howard Davis was appointed Chief Financial Officer of the Nedbank Group on 1 October 2020. He previously held the position of Group Executive: Balance Sheet Management where he made a considerable contribution to enhancing the Group’s balance sheet management, capital management, liquidity risk management, and interest rate risk management. Mike has been a member of the Group Executive Committee since January 2015 and has over 25 years of experience in financial services. He completed his articles with Deloitte in 1997, where he specialised in banking and risk management. In his position as Chief Financial Officer, he is a member of the Nedbank Group and Nedbank Limited boards and sits on multiple board and executive committee sub-committees. Qualifications: CA (SA), Postgraduate DipAcc, BCom (Hons), and AMP (INSEAD University, Fontainebleau, France).Date:
8 September 2022Time:
17h30 - 18h30Venue:
26 Melville Road, Illovo