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NPO Collaboration Dialogue: Effective communication and the power of social media

​​Many nonprofit organisations do great work but sell themselves short when it comes to getting the message across.  This event will explore different communication methods and how they can be used effectively.  

Session 1. "Effective Communication: Stop saying the same thing - and get taken seriously", by Paul Pereira (WHAM! Media)

 This session will cover:

  • Understanding your competitive environment;
  • Understanding your unique message;
  • Understanding what works, and what works less well, in cause-related public communications.  

Paul Pereira is owner of CSI communication specialist  WHAM! Media, consultant to the Muthobi Foundation's Nation Builder initiative, and a former Public Affairs Executive of Tshikululu Social Investments. 

 Session 2. The Power of Social and Digital Media, by Nicole Gazard (Soul Provider)

This session will provide an overview of digital marketing in 2016 and what that means for NPOs. The session will also examine some of the challenges NPOs face and look at how digital marketing can possibly facilitate in overcoming some of these challenges. 

 This session will cover:

  • The digital space in 2016 - brief overview;
  • Challenges in the NPO space and how digital media can help;
  • What is a digital strategy and why do you need one?
  • What is a healthy digital ecosystem and what does it look like?
  • Authentic storytelling and its importance;
  • Digital advertising - cheaper and more effective than 99% of traditional advertising;
  • Case studies and examples of best practice;​

 Nicole Gazard is Head of Strategy at Soul Providers. SoulProviders is a couture content and digital marketing agency passionate about authentic African storytelling.

 

 

 

 

 

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