In an environment of falling margins, SMEs need to increase customer value and improve business results to survive.
With data and insights from leading companies around the world, this session will look at how business owners can overlap areas of strategy, marketing, and innovation to provide a new and dynamic model to implement customer focus in your business.
Join us for this session as Gary Hagel speaks on the importance of understanding your customer, especially in this digital and volatile age.
About the speaker:
Gary Hagel is a former Chief Officer, Commercial Operations at Vodacom and Senior Director of Customer Experience, Europe at eBay. He is an experienced sales retention, customer service, and marketing professional with a successful track record. With considerable strategic and operational experience and proven expertise in developing and implementing sales, service, and marketing strategies, Gary has consistently over-achieved targets.
Date: 8 September 2022