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iStore/GIBS Series: The Yoco Story and Building Your Brand with Matt Brownell

With good branding, you can give your brand a more human side, which your customers can relate to more than a company that's strictly all business.    

In many ways, you can appeal to people's emotions through branding and make them feel more connected to your company. Six years on, 250 000 small businesses now make up Yoco's rapidly growing nationwide community. 

Yoco believes there is nothing small about small businesses; with this, they want their brand to reflect more of their customers. Join Yoco, GIBS, and one of South Africa's leading journalists as they discuss the importance of a strong brand.                                                                                                                                                                                                                                                                                                                                      
About the Speaker:

Matt Brownell is the Head of Brand & Communications at Yoco, an African technology company that builds tools and services to help small businesses get paid, run their businesses better, and grow.  Yoco offers card payment acceptance, software-driven business tools, and working capital.

Matt was born to educators in Kwa-Zulu Natal where he was raised, before attending Rhodes University to study Business Commerce. Post two years of travel, Matt joined Accenture in their Management Consulting division, working on multiple blue chip clients across a three-year period. A two-year contract with FIFA over the 2010 FIFA World Cup schooled him in sports marketing and project management on a global scale.

Prior to Yoco, Matt was an executive at SABMiller where he led Strategy & Innovation for the iconic Castle Lager brand, as well as heading up the Trade Marketing department for the Egoli region of SAB Miller, a role in which he led a team of +30 people. In his role at Yoco, Matt is responsible for telling the inspirational stories of the small business heroes who Yoco are lucky enough to call their customers.
Date: 31 August 2022
Time: 16h00 - 17h00
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