About us


Academic Programmes



Conferences & Events



Content Hub

Contact Us

Exploring Self-Mastery and Leadership with Google South Africa Country Director Alistair Mokoena

​Unleashing your full potential and seizing control of your life, whether in personal or professional domains, represents a profound concept underscoring personal growth and empowerment. 

The inaugural step on this path involves fostering self-awareness by comprehending your strengths, weaknesses, values, beliefs, and aspirations. This introspective journey enables the identification of areas that require development and transformation. Equally essential is the establishment of well-defined objectives—ones that are specific, measurable, attainable, relevant, and time-bound (SMART). These objectives, both in your personal and business realms, act as guiding beacons, offering direction and purpose.

Join us for a forum with Google SA Country Manager, Dr Alistair Mokoena, as he shares valuable insights from his book, "Servings of Self-Mastery." Alistair will offer guidance on unlocking greatness, self-discovery, and understanding one's strengths, weaknesses, passions, and values. He will delve deep into the importance of setting ambitious yet attainable goals to inspire individuals to work diligently and intelligently. 

Alistair will expound on his conviction that the quest for greatness should be anchored in genuine passion and a sense of purpose, steered by a well-defined vision and strategy, with the ultimate goal of creating a lasting legacy for the benefit of future generations.

About the speaker:
Dr. Alistair Mokoena is the Country Director for Google South Africa. His academic qualifications include Bcomm, LLB, Management Development Programme (MDP), Executive Development Programme (EDP), MBA and PhD in Business Administration. He is a qualified Chartered Marketer with 25 years corporate experience. He spent the first half of his career in the following roles: Brand Manager at Unilever, Senior Brand Manager at Tiger Brands, Marketing Manager SABMiller, Marketing Director at Mondelez and Absa bank respectively. Dr Mokoena has dedicated the second half of his career to executive roles in the advertising, media and technology industries, as well as academia. He was previously Managing Director of FCB Advertising Agency and Group Chief Executive Officer of Ogilvy South Africa where he spearheaded their digital transformation journey and presided over Ogilvy’s record-setting award wins. He has received many industry awards over the years including the Global Brands’ Best Advertising and Marketing Leader in South Africa in 2019.

He joined Google in April 2020 as Country Director for South Africa. His role involves managing Google’s commercial operations in Southern Africa and collaborating with customers and social partners in accelerating Africa’s digital transformation. Bridging the digital divide is an ideal that inspires Dr Mokoena to ensure that Africa benefits from Google’s technology. Dr Mokoena is an Extraordinary Professor of Practice at the North-West University Business School, an external examiner for Botho University in Botswana, a postgraduate supervisor at Vega School and a Council member at the University of Johannesburg. He has published articles in academic journals, contributed book chapters, reviewed several books and delivered
papers at international academic conferences. He recently finished writing his first book, which will be published in November 2023.

About the moderator:
Silas Matlala is an adjunct member of faculty at GIBS. Silas boasts a multifaceted career that spans market research & planning, brand management, strategic marketing, lecturing, and business consulting. His journey began in the field of market research, where he initially worked at a consultancy firm before transitioning to Nielsen's consumer research division. Subsequently, he took on pivotal roles, serving as Market Research Manager at Colgate-Palmolive and later as the Head of Research & Planning at Kellogg's SA. Silas later shifted gears into classical marketing, making significant contributions at Kellogg's and Tiger Brands, where he initially joined as head of group research. To diversify his industry experience, he made the bold move from FMCG to the financial sector, becoming the Head of Marketing at Nedbank Insurance. Currently, Silas operates as an independent consultant, collaborating with various B2B and B2C enterprises.

Date: 5 December 2023
Time: 08:30 - 10:30 am
Venue: GIBS, 26 Melville Road, Illovo.

Please contact forumadmin at for any enquiries regarding this forum.

Event Information
Related articles on
Management and Leadership Excellence
Cancellation Policy:


We are processing your request, please be patient.