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GIBS |
Behavioural Business - Why Implementing Behavioural Science and Economics Is Critical for Success

​Navigating the counter-intuitive landscape of the consumer mind is an ongoing challenge for businesses. 

Behavioural Economics – the merging of economic theory and social science – is proving to be an integral part of a successful business strategy.

Join us as we explore the rise of Behavioral Economics (BE) and its influence on organisations. Panelists will discuss fascinating case studies of where implementing BE principles has led to a powerful change for the better, and how 'nudging' people's behaviour through subtle context changes has helped grow their business.

Speakers confirmed to date: 

Zandile Manana, divisional executive, Loyalty and Rewards at Edcon

Moderated by:

Leigh Crymble, behavioural linguist, BreadCrumbs

Additional Info:

Registration: 17:45

Starts: 18:00

Ends: 19:30

A light supper will be served after the event.

Please note: GIBS forums are filmed for City Press, BDTV and further distribution. Want to attend but can't afford to? email nkawus@gibs.co.za for one of the limited free seats available.


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