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Using Design Strategy to Unlock Value in Uncertain Times

This forum unpacks how to use design strategy to create social impact and commercial value in 2019 and beyond.

Many companies have made some form of investment in building a design capability but struggle to unlock value both immediately and over the long-term. According to the Design Management Institute, when design principles are applied to strategy and innovation, the success rate for innovation dramatically improves. Design-led companies such as Apple, Coca-Cola, IBM, Nike, Procter & Gamble, and Whirlpool have outperformed the S&P 500 over the past 10 years by an extraordinary 219%. This forum will share valuable insights and practical tools to identify and design for underserved segments and unmet needs.

What we will cover:

Moving from design thinking to design doing;

Landing design at scale in established enterprises; 

Reverse innovation and other practical ways to unlock commercial benefit; and

So many tools, so little time – choosing the right tool for the job.  


Terry Behan combines a strong background in innovation, strategy, and design. He manages and leads agile design teams that deliver innovative social and commercial solutions that seek to address the challenges of our time. He works across the USA, Africa, India, and the Middle East.  His design portfolio includes projects in online education, neuroscience, financial inclusivity, online retail, as well as AI & IoT. He holds an MSc in design strategy and management from Parsons School of Art and Design, currently rated the top design school in North America. Terry is also a GIBS faculty member, focusing on innovation and design. 

Additional Info:

Registration: 17:45

Starts: 18:00

Ends: 19:30

A light supper will be served after the event.

Want to attend but can't afford to? e-mail for one of the limited free seats available.

Please note that GIBS forums are filmed for City Press, BDTV and distribution to our database.

Cancellation Policy:

  • Manoj Chiba

    ​​​Manoj Chiba is a management professional with over 10 years of senior management experience. He is currently the principal consultant and data analyst specialist for ATBM Advisory. His passion is driving the triple bottom line through evidence-based research and some of the work includes price-setting strategies, market share analysis and strategic input. He also has a strong passion for education at the grass-roots level and assisting in solving youth unemployment in South Africa. Manoj lectures MBA students at GIBS on analytical tools and techniques and supervises MBA projects. He is currently studying towards his DBA (GIBS).

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