The Soul of Sorbet

The growth of Africa's largest beauty franchise business.

In just twelve years the business has gone from being mistaken for an ice-cream shop to being a household name across South Africa. In 2018, Sorbet surpassed 200 salons.

The dramatic growth of the brand over the past five years has driven business leaders to ask the question, 'What is so different about Sorbet?'

In 2005, despite advice to the contrary, Ian Fuhr set out to create a national beauty salon franchise business that would offer its guests a consistently high level of service, delivered with a uniquely positive staff attitude. He realised that the only way to achieve this and to stand out in the competitive beauty salon industry was to create a culture that focused on people first and laid a platform for exceptional service.

The Soul of Sorbet is a guide for leaders and stakeholders in any business and industry who aim to build a lasting brand that is founded on a people-focused culture.


Sorbet's founder and CEO, Ian Fuhr, is a serial entrepreneur. Over a 40-year period he has launched five successful companies. With each endeavour, he entered a new industry and successfully challenged the status quo. Over the years he cultivated a unique business philosophy that culminated in the launch of the Sorbet brand in 2005. Get that feeling, the story of Ian Fuhr's background, his history and how Sorbet was born, is now also available as a paperback edition published by Pan Macmillan.

Additional Info:

Registration: 17:45

Starts: 18:00

Ends: 19:30

A light meal will be served after the event.

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