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The Ethical Dilemma of Digital Disruption

In a world of ongoing, constant disruption, a whirlwind of investment in technology has rewritten the rules of the game across many industries

Is technological innovation actually benefiting human kind? Is it empowering, or does it encroach on people’s rights to privacy and digital security? Should humans take precedent over machines when it comes to employment? Should self-driving cars decide which pedestrian most deserves to survive in the event of a catastrophic crash? Companies rarely have policy guidelines in this regard and are unlikely to have the skills to evaluate the ethical implications of complex programming decisions or, for that matter algorithms which are often now at the heart of many businesses. 

This forum explores the compromises we are now forced to make, as well as looking at the future impact of technology-based decisions.


  • Jacques Celliers, CEO, FNB;
  • Kuseni Dlamini, chairman of Massmart and Aspen Pharmacare Holdings;
  • Sneha Shah, CEO, Thomson Reuters Africa;
  • Luke McKend, CEO, Google South Africa; and
  • Prof Nicola Kleyn, dean: GIBS.

Additional Info:

Registration: 17:30 - 18:00

Starts: 18:00

Ends: 19:30

A light buffet will be served after the event.

Want to attend but can't afford to? Email for one of the limited free seats available.

Please note that this forum is recorded for City Press and GIBS.

Cancellation Policy:

  • Professor Nicola Kleyn (Dean)

    Nicola Kleyn is the dean of the Gordon Institute of Business Science. In addition to her responsibilities at GIBS, she also lectures on various marketing-related academic and company-specific short courses she also consults to a number of organisations seeking to grow customer, brand and reputational equity.

    She worked previously at Investec Bank where she managed the learning and development function and at Edgars in a store control capacity. She also spent seven years lecturing marketing to both undergraduate and postgraduate students in the faculty of commerce at Wits University.

    Nicola has been recognised as an established researcher by the National Research Foundation, achieving a C1 NRF rating. She has published articles in a number of academic journals including: California Management Review, European Journal of Marketing, Journal of Business Ethics, International Marketing Review, Journal of Marketing Intelligence and Planning, South African Journal of Business Management, and Management Dynamics on the topics of marketing and ethics. She has also presented a number of conference papers at both local and international academic conferences and is a regular contributor to the popular press.


    In 2017, she was appointed as member of the Editorial Review Board of the Journal of Product & Brand Management.

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