Tackling Racial stereotypes that are choking South Africa's Economic Growth

Be part of a reflective and insightful discussion to jump-start South Africa's second miracle to radical economic and social transformation where all its citizens, black and white, create and share equitably in the country’s economy.

President Cyril Ramaphosa has said that a core part of radical social and economic transformation is a renewed focus on the labour market to “convince those who have not yet understood”, that it is not possible to grow and sustain an economy that excludes black people – the majority of whom are African and female.

If human beings never made judgments about the way you look, your age, your race or numerous other traits that have nothing to do with your qualifications, skills, experience and potential, there would be no real or perceived experiences of unfair discrimination. The human brain naturally puts things in categories to make sense of the world. It is the values we place on different categories that are learned which often get us into problematic situations. Often, unfair discrimination stems from fear and misunderstanding. Stigma is unfairly and destructively associated with Employment Equity and Affirmative Action. One’s background, personal experiences, societal stereotypes and cultural context can have an impact on the employment and promotion decisions and actions without you realising.

Implicit or unconscious bias happens by our brains making exceptionally quick judgments and assessments of people and situations without us realising. Our biases are influenced by our background, cultural environment and personal experiences. We may not even be aware of these views and opinions, or be aware of their full impact and implications.

"Research has highlighted bias by gender and ethnicity and found that unconscious bias can heavily influence recruitment, selection and advancement decisions". - https://www.ecu.ac.uk

Defensiveness and feeling victimised are normal and universal. They are also the archenemy of listening. Defensiveness and feeling helpless for being unfairly victimised makes it impossible to truly know each other as human beings or to be known. When we feel attacked, we become defensive. When we feel victimised by characteristics we have no control over, we become angry and vulnerable.

Discrimination takes a toll on the physical, mental and emotional well-being of everybody even when we are not conscious of it as perpetrators and as recipients. Ultimately our organisations and country bear the costs of not maximising all talents and putting shoulders to the wheel to make South Africa prosper for all.

Convenor: Dudu Msomi, CEO, Busara Leadership Partners

Busara is a research-orientated strategic advisory and consulting company whose expertise is to facilitate the development and effectiveness of leaders to achieve their desired goals. Msomi is a strategist, leadership and life coach, business advisor, a thought-provoking attitude and behaviour shifting speaker and writer.


Mncane Mthunzi,  president & director of companies, BMF

Adriaan Groenewald, founder, The Leadership Platform and Leadership Transformation Platform on CliffCentral

Cynthia Schoeman, managing director, Ethics Monitoring & Management Services Proprietary

Louis Paulsen,  consultant, analyst, mentor, director in localisation and entrepreneurship

Additional Info:

Registration: 17:00

Starts: 17:30

Ends: 19:30

Want to attend but can't afford to? Email nkawus@gibs.co.za for one of the limited free seats available.

Please note that GIBS forums are filmed for City Press, BDTV and GIBS.

Please engage with us on Twitter: @GIBS_SA | #gibsforum, #gibsconference, #gibsevent, #gibsmba
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