Say Hello to Behavioural Linguistics, Why Words Matter

​You'll find out how to master the art of nudge-based communication and see how important words are when it comes to encouraging decision-making and purchasing behaviour.

With applications across all industries, Behavioural Linguistics uses science-based principles combined with effective communication to nudge action.


Leigh Crymble is a doctoral student at Wits Business School with a Master of Arts in Applied Linguistics. She is a Behavioural Linguist and the founder of BreadCrumbs – a Behavioural Linguistics firm that combines sociolinguistics, psychology and behavioural science to use language to nudge behavioural change.

Additional Info:

Registration: 17:45

Starts: 18:00


A light supper will be served after the event.

Please note: GIBS forums are filmed for City Press, BDTV and further distribution. Want to attend but can't afford to? email for one of the limited free seats available. 

Please engage with us on Twitter: @GIBS_SA | #gibsforum, #gibsconference, #gibsevent, #gibsmba
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