Rom Hendler has been at the forefront of some of these cutting-edge initiatives as senior vice president at the Las Vegas Sands Corporation, the world's largest integrated resorts company. He has experience in the operation and management of various hospitality elements in integrated mega-resorts, including hotels, entertainment venues, and gaming. At Las Vegas Sands, he worked relentlessly on process enhancement and efficiencies; and developed corporate best practices for marketing analytics, distribution strategies, CRM, revenue management, e-commerce, loyalty programmes, direct marketing and marketing systems.
Rom is now the founder and CEO of InnoVel, a centre for travel tech that connects start-ups with travel corporates.
Rom E. Hendler, founder and managing partner of InnoVel. With unmatched know-how in the industry, InnoVel connects travel companies with the most cutting-edge start-ups, leading them through the implementation of solutions that address concrete pains and problems and focus on valuable features. Prior to InnoVel, Rom held several C-level roles with Las Vegas Sands. Rom joined the Las Vegas Sands in 2000. Through many promotions Rom eventually held the title of senior vice president & chief administration officer until March, 2016 when he left the company. In that role Rom oversaw the global budgeting process, capital expenditures spent, project management, financial reviews, corporate travel etc. In his role, Rom drove process enhancement, efficiencies, labour analysis, streamline approvals and standardisation of operation procedures.
Prior to that he was senior vice president and chief marketing officer overseeing global sales & marketing efforts worldwide from October, 2010 to August, 2013. In December, 2012, after his departure as CIO of Las Vegas Sands, Rom was appointed interim chief information officer until July, 2013 while keeping his CMO position. In October, 2009 he was appointed corporate vice president of strategic marketing, responsible for developing best practices for marketing analytics, distribution strategies, CRM, revenue management, e-commerce, loyalty programs, direct marketing, casino floor optimisation and standardisation of marketing systems among all properties. In 2007, he was appointed vice president of strategic marketing for the entire complex consisting of the Venetian and Palazzo 7,093 suite properties where he worked to maximise profitability by setting the company's distribution strategy, pricing the room and slot inventories, forming strategic partnerships, using state-of-the-art database analysis, optimising the casino floor, and developing CRM and customer loyalty initiatives. Rom is a highly sought after speaker in industry events. He speaks five languages - English, Hebrew, French, Spanish and Portuguese.
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