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Strategy: What strategists need: a meeting of the minds

Over the last 50 years, the theory and practice of business strategy have taken a variety of twists and turns. In the 1960s, strategy was equated largely with corporate planning; in the 1970s, the emphasis switched to diversification and portfolio planning. The focus shifted to the economics of industry attractiveness and value chains in the 1980s, and the 1990s were characterized by a concern with core competencies. More recently, practitioners and academics alike have been grappling with the impact on strategy of rapid market and technological change, growing external risk, and the advent of big data.

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