A competitive advantage can make the difference between being an also-ran and leading the pack. Maybe it's a new high-tech approach to business, or it could be something old-fashioned.
But for an entrepreneur, it's a must. Ask Jack Welsh, who said, "If you don't have a competitive advantage, don't compete." Whether you can provide the same goods for less, add more value than competitors at the same price, or offer something that rivals can't get, the competitive advantage is a natural reason for your customers to do business with you and not someone else. Click here
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