Close

About us

Online

Academic Programmes

Overview

Courses

Conferences & Events

Overview
Overview
Overview

Alumni

Content Hub

Contact Us

Strategy: Think you know your competitive advantage? Maybe not

A competitive advantage can make the difference between being an also-ran and leading the pack. Maybe it's a new high-tech approach to business, or it could be something old-fashioned.
But for an entrepreneur, it's a must. Ask Jack Welsh, who said, "If you don't have a competitive advantage, don't compete." Whether you can provide the same goods for less, add more value than competitors at the same price, or offer something that rivals can't get, the competitive advantage is a natural reason for your customers to do business with you and not someone else.

Click here to continue reading the article


Share this article:


Close

We are processing your request, please be patient.