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Marketing: Why marketers want to make you cry

“Hey – Dad? You want to have a catch?”

Every time I watch Field of Dreams, there’s one scene that gets me. When Kevin Costner’s character asks his ghost father to throw a ball around, I – and a lot of other guys my age – dissolve.

Chances are, the stories that stay with you also make you cry – or laugh – or get angry. The strong emotions make them memorable.

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