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Leadership: Heineken’s CEO on leading a 150-year-old company

What challenges are unique to leading an iconic company deep into its second century? In this interview with McKinsey’s Rik Kirkland, Heineken NV executive board chairman and CEO Jean-François van Boxmeer discusses leadership against a backdrop of corporate tradition and changing consumer and societal demands. Since joining Heineken in 1984, van Boxmeer has worked extensively in Africa and Europe, and has held his current roles since 2005. An edited transcript of his remarks follows.

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