Close

About us

Online

Academic Programmes

Overview

Courses

Conferences & Events

Overview
Overview
Overview

Alumni

Content Hub

Contact Us

Entrepreneurship: Why entrepreneurs will beat multinationals to the bottom of the pyramid

C.K. Prahalad and Stuart Hart’s seminal book The Fortune at the Bottom of the Pyramid gained a wide audience when it was published in 2004 and has continued to be widely read ever since. Its iconic phrase, “bottom of the pyramid,” entered the English lexicon. The book was a call to action to the world’s largest companies to develop new products for the four billion people living on $4 a day or less—a market representing what was in effect the new frontier for corporate expansion.

What was the result of this stirring cry a decade ago?

Click here to continue reading the article

Share this article:


Close

We are processing your request, please be patient.