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Entrepreneurship: Rethinking big data to give consumers more control

The White House recently published two new reports on Big Data and privacy (here and here). The reports outline six policy recommendations, including new legislation to define consumer rights regarding how online activity data is gathered and used.

Not surprisingly, the findings are already viewed “warily in Silicon Valley, where companies see it as the start of government efforts to regulate how they can profit from the data they collect from email and web surfing habits,” according to The New York Times.


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